Timberlake has been active in several charitable pursuits, initially through ‘N Sync’s “Challenge for the Children” aimed at a range of charities, and since 2001 through his “Justin Timberlake Foundation,” which initially funded music education programs in schools, but now has a much broader agenda. In October 2005, the Grammy Association presented Timberlake with an award for his humanitarian efforts in Tennessee, alongside writer/director Craig Brewer, also a Memphis native.
In November 2007 he donated A$100,000 from takings from his Australian tour to Wildlife Warriors founded by Steve Irwin. On March 23, 2008, he donated $100,000 to the Memphis Rock ‘n’ Soul Museum and another $100,000 to the Memphis Music Foundation.
On November 12, 2007, the PGA Tour announced that Timberlake, an avid golfer who plays to a 6 handicap, would become the host of the tour’s Las Vegas tournament starting in 2008. With Timberlake’s agreement to host the tournament, its name was changed to the Justin Timberlake Shriners Hospitals for Children Open. He played in the celebrity pro-am on the day before the competitive tournament and hosted a charity concert during the week of the tournament. The activity was a success, and was repeated in 2009. A review of the value of celebrities to fundraising concluded that Timberlake’s contribution to Shriners Hospitals for Children was the single most valuable celebrity endorsement in the US during 2009, and worth over $US9 million.